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Saturday, February 2nd, 2013
Downtown Detroit: The Westin Book Cadillac
One Day, Four Simultaneous Tracks | Limited Availability

Featuring Keynote Speaker: Nir Eyal:
Nir writes, consults, and teaches, about the intersection of
psychology, technology, and business. Nir founded and
sold two companies since 2003, and has taught the “Using
Neuroscience to Influence Human Behavior” course as a
lecturer at Stanford’s Graduate School of Business. Nir
is also an advisor to several Bay Area start-ups and
incubators. In addition to blogging at NirAndFar.com,
Nir is a contributing writer at Forbes, TechCrunch,
Business Insider, and Psychology Today. -
Start End Track One:
Intro To iOSTrack Two:
iOS DesignTrack Three:
Intermediate ProgrammingTrack Four:
User Engagement8:00 8:30 Registration 8:30 9:00 Keynote: Creating Habitual User Engagement: Nir Eyal 9:10 10:10 iOS Fundamentals Design Principles and Choices Blocks & Concurrency AARR Framework 10:20 11:30 Meet Objective C Principles applied to iOS Test-Driven Game Dev App Store Optimization 11:30 12:45 Lunch and Reverse Panel: Building a Vibrant Detroit Tech Community 1:00 2:00 App Structure Apple’s HIG & Design Patterns Core Data Afternoon Workshop: 2:10 3:10 User Interfaces Photoshop for iOS Core Audio User Psychology 3:20 4:20 Communication UI Customization Debugging by Nir Eyal 4:20 4:30 Closing: Develop Detroit Scholarship Winner Announcements Speakers Daniel Steinberg Mark Nischan, Tricia Cervenan, Scott Ruth Jeff Kelley, Chris Adamson
Tom Crawford, Dave KoziolTyler Felous, Ian Sefferman,
Nir Eyal












